MOHIYUDDIN; SIDDIQUI, D. A. How societal and individual diversity affect brand equity of high versus low involvement products and moderating role of social and content values. JOURNAL OF LAW, SOCIAL AND MANAGEMENT SCIENCES, [S. l.], v. 2, n. 2, p. 152–175, 2023. Disponível em: https://jlsms.org/index.php/jlsms/article/view/40. Acesso em: 8 sep. 2024.