Effects of TikTok on students’ life style: A study of social sciences students in University of Karachi

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Published: Aug 25, 2024
Keywords:
TikTok, life style, social sciences students, social media, effects of media, Micro-celebrities

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Saleemullah Khan
Research Scholar, Department of Mass Communication, University of Karachi. sukhan1992@yahoo.comSaleemullah Khan, Research Scholar, Department of Mass Communication, University of Karachi.
Dr. Naveed Iqbal Warsi
Assistant Professor, Department of Mass Communication, University of Karachi.

Abstract

TikTok is a mobile application introduced by China. Users on TikTok are uploading and watching videos on this application from all over the world. The researcher wants to find out effects of TikTok on lifestyle. The method used in this research is qualitative descriptive and quantitative approach. Survey method was used to collect data from students. According to Uses and Gratification Theory, people chooses and use media for their needs. The researcher found in survey that students choose to use TikTok and the videos they are watching on that application are according to their needs. TikTok is influencing student’s lifestyle and micro-celebrities are playing major role in it. 26-to-30-year age group and female gender are more user on TikTok. 

Article Details

How to Cite
Khan, S., & Warsi, D. N. I. (2024). Effects of TikTok on students’ life style: A study of social sciences students in University of Karachi. JOURNAL OF LAW, SOCIAL AND MANAGEMENT SCIENCES, 3(2), 79–84. Retrieved from https://jlsms.org/index.php/jlsms/article/view/85
Issue
Vol. 3 No. 2 (2024): JOURNAL OF LAW, SOCIAL AND MANAGEMENT SCIENCES
Section
Articles
Author Biography

Saleemullah Khan, Research Scholar, Department of Mass Communication, University of Karachi. sukhan1992@yahoo.comSaleemullah Khan, Research Scholar, Department of Mass Communication, University of Karachi.