Effectiveness of Focus Groups as a Qualitative Tool for Solving Corporate Challenges: A Study from Pakistan

Abstract

In today’s rapidly evolving business environment, understanding complex corporate challenges requires robust research methodologies. Focus groups, as a qualitative research tool, have gained prominence for their ability to uncover in-depth insights through moderated discussions. This study investigates the effectiveness of focus groups in addressing corporate business issues within the Pakistani context. By conducting focus group sessions with industry professionals across sectors including banking, retail, and FMCG, this research highlights the strategic value of qualitative insights in decision-making processes. The findings underscore the strengths, limitations, and contextual adaptability of focus group methods in Pakistan’s corporate landscape. Recommendations for improving methodological rigor and cultural suitability are also discussed.