The Digital Revolution: Media Shapes Political Culture in Pakistan

Abstract

Political culture refers to the beliefs, values, customs, and practices that influence political behaviour in a society. In Pakistan, the media has had a significant impact on political culture. The digital revolution has had a huge impact on Pakistani political culture through the power of the media. Traditional and social media play important roles in shaping the country's public opinion and political debate. The rise of digital platforms has transformed how information is transmitted and consumed, allowing citizens to interact and participate more actively in political affairs. The media serves as a conduit between the government and the people, giving a forum for citizens to express their views, debate policy issues, and hold officials accountable. This study explores the intricate ways in which the digital revolution shapes Pakistani political culture by investigating the function of social media platforms as catalysts for political mobilization and the propagation of political narratives. The research takes a comprehensive approach, combining qualitative and quantitative methodologies. The study examines the impact of digital media on political awareness, political opinion formation, and the dynamics of political involvement among Pakistanis using content analysis, surveys, and in-depth interviews. Furthermore, the study investigates the impact of this digital transition on traditional media outlets, political institutions, and governance systems. Its goal is to provide insights into the changing relationships between citizens, media, and political actors, offering light on the digital revolution's possible democratizing consequences and problems.