Supply Chain Traceability and Resilience as Drivers of Blockchain Adoption in Pakistan’s Agriculture Sector

Abstract

Pakistan’s agriculture sector is vital to its economy and public health, with food quality and safety becoming major concerns. Supply chain traceability and resilience are critical in ensuring these standards and maintaining customer trust. Blockchain technology offers transformative potential by enhancing transparency, security, and efficiency in agricultural supply chains. This study explores how traceability and resilience influence blockchain adoption to achieve sustainable competitive advantage in Pakistan’s agri-food sector. Using a qualitative, inductive approach, data was collected through semi-structured interviews with six professionals familiar with blockchain applications. Findings highlight transparency as the main driver for adoption, alongside factors like data integrity and trust. While interest in blockchain is growing, technical knowledge gaps and security concerns remain key barriers. The study underscores blockchain’s strategic role in strengthening agri-food supply chains for long-term competitiveness.